From Fire, na wild fire to Bloom: Lessons from Pushpa's Rise in the Hindi Heartland The interplay of culture, storytelling, and marketing has always been a fertile ground for exploring how brands—and in this case, cinematic brands—can transcend regional boundaries to achieve national and even global resonance. The recent success of Pushpa, a Telugu movie franchise, and its sequel's promotional event in Patna, Bihar, offers a masterclass in cultural marketing, audience segmentation, and the power of relatability. What can marketers learn from this phenomenon? Let’s explore the marketing brilliance and strategic depth behind Pushpa’s leap into the Hindi heartland. Lesson 1: Cultural Translation and Relatability Pushpa’s iconic dialogue—“You thought my name is Pushpa, so I’m a flower. I’m fire.”—is not merely a statement; it’s a declaration of identity, resilience, and ambition. These themes resonate universally but have found special traction in the Hindi-speaking heartland,...
Blog of my session at NACCMAR 24 Platform. It was an honor to deliver a speech at NACCMAR 2024, a platform dedicated to exploring how resilience and innovation drive sustainability in enterprises. Resilient Innovations in Sustainable Enterprises: Lessons from India's Leading Brands In an era marked by profound changes, businesses today face a dual mandate—achieving profits while solving some of the world's most pressing challenges. The intersection of resilience, innovation, and sustainability is no longer a choice; it has become the foundation of enterprises that aim to lead in the future. India, a nation of diverse challenges and opportunities, offers inspiring examples of how businesses are redefining themselves to meet these demands. Let's explore how some of the country's leading enterprises have embraced this paradigm, blending resilience and innovation to drive sustainability. 1. Resilience in Connectivity: Reliance Jio Reliance Jio disrupted India's tele...