Skip to main content

Posts

Showing posts from January, 2021

Building brand through story telling

Building brand through story telling There is a need to clarify your brand message so that customers will listen through better story telling Stop talking brand features, start telling brand story Marketers should run their marketing message through a framework to create a superstar narrative. There is a need for brands to have a fundamentally human language of a story.   Brands need to find a story to tell about their product or service that centers on their customer as the hero – not on their offering.  For the millennials and GenZs world “they are the media” Summary: ·        Revitalize your marketing plan by creating a story with a 7-Part Framework.” ·        Make your customer the hero of your story. ·        Customers will find you if you solve an “external problem”; they will buy from you if you solve an “internal problem.”...
Post a Comment
Read more

Shapeholders influencing Stakeholder: Seven Step Strategy.

  The power that “shapeholders” – activist groups, politicians, thought leaders, regulators, media, influencers and opinion leaders – have to affect your business is rising, yet many executives remain blind to the consequences of their influence. They focus instead on producing profits for the benefit of shareholders and stakeholders. This leaves organizations vulnerable to attack. Shapeholders gauge their success by how they can change corporate behavior to conform to their agendas. They advocate on behalf of society’s growing expectation that companies should make the world a better place. Here's a look at the seven-step strategy to address the full spectrum of shapeholder expectations and demands. 
Post a Comment
Read more

Benefits of developing a Connection Culture: Leadership lessons from PR

  Benefits of developing a Connection Culture: Leadership lessons from PR Companies can get the Competitive Advantage of Shared Identity, Empathy, and Understanding at Work by bringing in social connection The impact of coronavirus on working people who are already suffering loneliness and disconnection. There is a need for prioritizing organizational belonging and connectedness to improve workers’ health and productivity. There will be an alarming consequences of ever-increasing isolation. There is a case for “social connection” is a fundamental human and workplace need. Leaders can learn from Public relations department and profession of staying connected. Executive Summary ·        People are suffering an epidemic of isolation, which COVID-19 exacerbates. ·        Connections among people improve their health, happiness and resilience. ·        Leaders m...
Post a Comment
Read more

Media Advocacy in PR - PRPOI

Media Advocacy is an essential skill that a PR professional must acquire to move up the ladder. This is also what will gain you more influence within the organization you work in and a seat at the table.  https://www.youtube.com/watch?v=OMbt8tiMNKs&t=41s
Post a Comment
Read more

In Conversation With Samir Kapur, Director, AdFactors PR - Agency Reporter

In this candid conversation with Samir Kapur, Director, Adfactors PR, we are trying to understand how well the organisations & the government is handling crisis communication, discover ways in which the pandemic has taught orgnisations to be more humanized. And, watch how Samir Kapur beautifully tries to answer a question which is on everybody’s mind, ‘how businesses will handle post covid communication?’  https://www.youtube.com/watch?v=XNrPAe_ACAc
Post a Comment
Read more