My lecture on how has digital onslaught changed the old ways of PR and Marketing Topics that I cover in this lecture are: Why is Advertising considered a waste these days? Why One-Way Interruption Marketing Is Yesterday’s Message What are the old rules of marketing Why Public Relations Used to Be Exclusively about the Media A time when Public Relations and Third-Party "Coverage" was important Is the Media Still Important - the answer is YES What will happen to Press Releases and why are they Journalistic Black Hole What are the The Old Rules of PR Unlearn the Old Rules