infotonic

Metaverse, Naam to Sunna Hoga. Been referred as “the new internet”.  Is it all all-consuming virtual game that is described in Books and Movies?  In reality, it is somewhere in the middle.  Whatever you may or may or not have heard, that’s undoubtedly true is that the metaverse is here to change our world. So what is metaverse; the definition is something like “the convergence of physical and virtual realities”.  Crypto technology, non-fungible tokens (NFTs), or platforms like Epic’s  Fortnite are current and growing manifestations of the kind of interactions and experiences the idea of the metaverse brings. The metaverse at its core is an idea, a concept, an aspiration. But it’s no longer a dream. How can Companies Shape the Metaverse to Their Advantage? The metaverse presents a potentially major opportunity for brands, but only if brands make sure to prioritize consumers and their experiences over everything else. This is the final frontier for major tech play...

 METAVERSE  It's not a question of if, but when and how. As all of the world's major tech players have made clear, the metaverse is the next frontier of the digital world. An immersive virtual world built on established gaming, VR, and AR elements, the metaverse doesn't merely present a massive opportunity for brands—it's something all brands will have to engage with and utilize to grow. Our metaverse experts are on it, recently kicking off a new multi-part series investigating the metaverse and all its implications for brands.  The metaverse, at this point, is much like the internet of the early 90s or the smartphone of the early aughts—we know it's going to be big, and it's going to change people's day-to-day. But we don't quite know exactly how yet, or how big the shift will truly be. This is discomfiting. But the brands which have endured through other major technological shifts have done so by understanding the consumer, and providing relevancy and ...

NEWS IN FOCUS  1. Economist reported that  as countries and industries look to transition away from fossil fuels to help stabilize the climate, hydrogen has increasingly become part of major decarbonization plans. More than 350 large-scale hydrogen projects have been announced globally—and they are expected to receive $500 billion in public and private funding through 2030. Some companies in steel manufacturing and aviation have already built hydrogen into their energy-transition plans.  Read the story here:  https://www.economist.com/briefing/2021/10/09/creating-the-new-hydrogen-economy-is-a-massive-undertaking?cid=other-eml-onp-mip-mck&hlkid=eb21e67798b74a94b7de9a12cfbd8b55&hctky=9431270&hdpid=16a85c20-d196-43ee-81dc-96a396f74775 2. In August, India’s Prime Minister Narendra Modi announced plans for a National Hydrogen Mission to reduce carbon emissions and bolster production of clean energy. The ambition is for India to become a major hub for green hyd...