Adhering to fame-II localization norms is paramount for EV sales to gain steam The government launched its flagship Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme to encourage customers buying electric and hybrid vehicles, as they cost more than their internal combustion engine (ICE) counterparts. The scheme also includes an upfront discount of up to 40% on the price of the vehicle, at a rate of Rs 15,000 per kilowatt hour (kWh) to customers purchasing EVs, thereby making EVs affordable. My article in the Times of India: https://timesofindia.indiatimes.com/blogs/voices/adhering-to-fame-ii-localization-norms-is-paramount-for-ev-sales-to-gain-steam/