Book 1 : Who
Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
We live in a
highly individualistic culture and we’re trained in a public education system
that focuses on competition. Each student is taught to do everything on their
own and is graded against their peers. Who
Not How provides a framework for being relational and collaborative,
and for building more teamwork in all areas of your life.
This book is coauthored by Dan Sullivan and Dr. Benjamin Hardy who together break down Dan’s methodology on entrepreneurship in action. Rather than asking, “How can I do this?” when you have a goal or challenge, this book trains you to ask, “Who can do this for me?” or “Who can help me do this?”
Key
takeaways:
It
is possible to build a successful business and life without killing yourself to
do so.
Societal
norms, like assumptions about abilities declining with advanced age, can be
bypassed in order to create a life that you want to live.
The
success you want is possible as long as you are willing to retrain your brain
to stop basing your potential on what you alone can do and instead focus on the
endless connections
Who Not How
The Formula to Achieve
Bigger Goals Through Accelerating Teamwork
By Dan Sullivan
and Benjamin Hardy (2020)
The Main Idea
Entrepreneurs
ask the wrong question all the time. In thinking about a new project, they will
ask: "How do we do this?" Instead, they should be asking, "Who
can we get to do this for us?" If you think that way, all kinds of
interesting ideas and collaborations become feasible.
To really
succeed and reach a higher level of performance, you have to shift from a
How-mentality
to a Who-mentality. By focusing on who you work with rather than trying to do
everything yourself, you'll find your levels of achievement will rise at the
same time as you get dramatically more freedom. It's a win-win situation.
When you're
thinking about a new project, or how to take your current project to the next
level, think "Who Not How". Just this simple change of mindset can
and will be a game changer.
Creating 10X or 100X results in your life and business may initially sound ridiculous, but it is fundamental to applying Who Not How. You need bigger goals. You need a bigger vision. As Dan says, "The only way to make your present better is by making your future bigger." Going 10X bigger in your vision, whether that be income or revenue or some other metric, forces you to get Whos involved, because the task at hand literally becomes impossible to do on your own. Those are the types of goals we encourage you to start envisioning. Every time you apply Who Not How by imagining a new goal and getting Whos to work toward it, you will improve your time, increase your income, expand your relationships, and deepen your purpose. Who Not How is the answer.
BENJAMIN HARDY
The Formula to Achieve Bigger Goals
1. Benefit #1 — More Time. When you're no longer trying
to figure out how to cram more tasks in to your day, you'll have more
time to spend on
what you're good at, and less time to spend on what you're marginal on. Who Not
How can give you more time.
2. Benefit #2 — More Money. When you start enlisting
other "Whos" to work towards your goals, you'll be less distracted,
and spend less time on nonproductive activities. The end result is you'll have
more to apply to what you're good at, and which makes you money.
3. Benefit #3 — Better Relationships. Once you start delegating,
collaborating, and using more strategic partners, you'll often find mentors to
work with who will help you get to the next level. You'll feel more confident
because you'll know that you're working with more capable people. World-class
collaborators can take you, your products, and your services to places you
could never previously
imagine.
4. Benefit #4 — Greater Sense of Purpose. When you're no longer bogged
down doing stuff you're not that good at, you can apply more time, energy, and
resources to making an impact as you see fit. You can imagine new goals and
make them happen, because you'll have more confidence and bigger vision. You
can pursue your dreams, not spin your wheels.
Key Takeaways
To
excel and reach a higher level of performance, replace asking "How can we
do this?" with the question "Who can we get to do this for us?"
Master
the process of asking "Who Not How?" and you can 10X or 100X your
results. Who
Not How is the answer.
Alone we can do
so little, together we can do so much.
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