Skip to main content

Learning from #FriendsReunion - Plan Your Bottle Episode

Learning from #FriendsReunion - Plan Your Bottle Episode

While watching Friends: The Reunion a while back ( Yes, i am super late, been a very busy week) something  struck with me which the show’s creators said about "budgeting" a term called Bottle Episode.   

On Friends - Its one of the most successful television sitcoms of all time. From 1994 to 2004, the show never left the list of top 10 most-watched television programs.  It was also one of the most expensive television series of all time. By the last two seasons, each of the six main actors earned more than $1 million per episode. From the resources perspective, the show has more than justified that expense since then. As per some estimate Friends earns around $1 billion a year from syndication, merchandising, streaming, and other deals.

During the reunion show, creator Marta Kaufman talked about how they planned “bottle episodes” each season to manage the show’s budget. So what are Bottle episodes? They are shot on one stage or location without guest stars or anything that would increase costs. The idea is to spend less on these to save for more extravagant storytelling in other episodes. Net net  – even on a show with abundant resources, the creators planned for the fact that not every episode had the same budget to work with.  

The fundamentals of economic will always remain, resources are always limited  i Yes, the team had to consider the budget during the annual planning process. Yet some of the Friends bottle episodes ended up being among the best episodes of the series. Spending less on these episodes didn’t mean the team could slack off in terms of creativity – if anything, they had to get more creative.

 Learning for story tellers You don’t always need a big budget to create extraordinary content. But sometimes you do. Deciding which stories should get it is a vital part of the creation process.

 It’s your story. Tell it well. 


Comments

Parnika said…
Quite an interesting read. The average viewer cannot even differentiate between the big budget and bottle episodes. Proving that these guys did a fantastic job.
Amrita Acharjya said…
This comment has been removed by the author.
Amrita Acharjya said…
This had me thinking,I had more fun watching some of those bottled episodes... Maybe because I could never differentiate between them.🤔
Unknown said…
This was a relevant fact among many things in the legendary series. From corporates to entertainment budget constraints are always there but that should not hamper the creative storytelling part. It was a really good read.
Unknown said…
Really an interesting read. So smoothly you have explained such a crucial part of marketing 'budgeting'.
Unknown said…
This is very informative especially for both budding and seasoned filmmakers; budget doesn't define or limit the quality of production, it's how you use the resources. Wonderful read.

Popular posts from this blog

Mountains of food stock goes waste : Another instance of government inefficiency!

Look at government inefficiency, food prices have galloped at an alarming rate over the last few months. Some blame it on the poor monsoons. Some blame it on hoarding by greedy middlemen. In my opinion, the government unknowingly itself is a massive hoarder. As per a report in a financial daily, the stock of rice and wheat in government granaries is way above the minimum requirement. Sadly, much of this excess stock is stored in the open. It either rots or feeds pests. In my view, this is a national shame. We cannot get the basics right in such a crucial area when food prices are spiraling out of control and millions of Indians still go hungry. Such stocks should be stored properly and released in small lots to stabilise prices.

Biyani looks at the bigger picture

It is important to look at the holistic picture and have an individual opinion rather than get swayed away by the public consensus. This is the view of the man who pioneered the retailing boom in India - Mr. Kishore Biyani, the founder of India’s largest retailing company - Pantaloon. In an article in the Wall street Journal, Mr. Biyani wrote, "Almost daily doses of bad news on television screens and newspapers have possibly done as much damage to the economy as the events on either side of the Atlantic." I completely agree with him. Mr. Biyani’s predicament is based on the fact that an overwhelming majority of Indian consumers are self-employed, who can neither get laid off nor can have pay cuts. Consider some statistics he has provided. The share of the national income represented by proprietor-run concerns and partnerships is 35%. The share of companies is around 15%, government around 25%, and agriculture around 25%. Combine agriculture and the self-employed in industry a...

Infosys kick started the March quarter and full year FY09 result season today on a mixed note

Infosys kick started the March quarter and full year FY09 result season today on a mixed note. Although its fourth quarter operating performance did not have much to be enthused about, the company managed to add 37 new clients and 1,772 employees (net) during this quarter. This goes to show the consistency in the company’s long term business prospects. While the full year profits grew by a healthy 29% YoY, the company announced an earnings guidance for FY10 that would be lower by 3% to 7% YoY as compared to FY09 EPS.