Skip to main content

Regional Play seems to be the way forward - whether in Media or in business

Sample this - Aditya Birla group Chairman Kumar Mangalam Birla will no longer consider acquiring a business dependent on a global supply chain, according to a Bloomberg report. Instead, he is looking at a regional business model to contain the risks from protectionism.


The shift towards protectionism is not new - But pandemic brought protectionism back to the center.  So whether it is vaccine where countries protected themselves first  through medicines and vaccines or microchips that were in short supply. Global supply chains suddenly found themselves being tripped by policy changes, invocation of rarely-used laws and massive trade disruptions. The cost of doing business became higher if the supply chain was a stretched one.

Even in online media landscape which has supposed to be dominated by 175 Mn English speaking Indian population, Survey done by google kpmg suggests that there is a growth of regional languages online and soon Indian languages will dominate the online digital news segment.  Digital news has caught up easily because of its simplicity and accessibility. It is expected that there will be 180 million users by end of 2021 out of which 80% will be of Hindi, Marathi, Bengali and Tamil. So something that most of communicators follow in the readership survey, where regional media outperforms english media 10:1, the same pattern is being followed in the online space. Momspresso.com released an insights suggesting that 65% of content created is in regional languages and accounts for 85% of page views. This growth is led by Hindi which contributes 65% of page views, followed by Marathi ( 10%), Bangla (8%) , Tamil ( 7%) and Malayalam (6%).

Labels:

Comments

Post a Comment

Popular posts from this blog

Mountains of food stock goes waste : Another instance of government inefficiency!

Look at government inefficiency, food prices have galloped at an alarming rate over the last few months. Some blame it on the poor monsoons. Some blame it on hoarding by greedy middlemen. In my opinion, the government unknowingly itself is a massive hoarder. As per a report in a financial daily, the stock of rice and wheat in government granaries is way above the minimum requirement. Sadly, much of this excess stock is stored in the open. It either rots or feeds pests. In my view, this is a national shame. We cannot get the basics right in such a crucial area when food prices are spiraling out of control and millions of Indians still go hungry. Such stocks should be stored properly and released in small lots to stabilise prices.
Post a Comment
Read more

Biyani looks at the bigger picture

It is important to look at the holistic picture and have an individual opinion rather than get swayed away by the public consensus. This is the view of the man who pioneered the retailing boom in India - Mr. Kishore Biyani, the founder of India’s largest retailing company - Pantaloon. In an article in the Wall street Journal, Mr. Biyani wrote, "Almost daily doses of bad news on television screens and newspapers have possibly done as much damage to the economy as the events on either side of the Atlantic." I completely agree with him. Mr. Biyani’s predicament is based on the fact that an overwhelming majority of Indian consumers are self-employed, who can neither get laid off nor can have pay cuts. Consider some statistics he has provided. The share of the national income represented by proprietor-run concerns and partnerships is 35%. The share of companies is around 15%, government around 25%, and agriculture around 25%. Combine agriculture and the self-employed in industry a...
1 comment
Read more

Infosys kick started the March quarter and full year FY09 result season today on a mixed note

Infosys kick started the March quarter and full year FY09 result season today on a mixed note. Although its fourth quarter operating performance did not have much to be enthused about, the company managed to add 37 new clients and 1,772 employees (net) during this quarter. This goes to show the consistency in the company’s long term business prospects. While the full year profits grew by a healthy 29% YoY, the company announced an earnings guidance for FY10 that would be lower by 3% to 7% YoY as compared to FY09 EPS.
Post a Comment
Read more