Planning and Managing Public Relations Campaigns in Post Internet World Overview In a post-Internet world, public relations (PR) departments’ assignments have broadened considerably. With employees posting their own content to Facebook, Twitter and LinkedIn, an organization’s public relations director no longer fully controls the company’s message. And yet the message matters now more than ever – an organization’s market capitalization can hinge on whether consumers and investors buy its branding and reputational efforts. Summary Public relations has moved front and center in corporate value propositions. The reality of public relations has changed in recent years. Public relations is a chaotic field. Analysis is the core building block of any public relations campaign. Research supports analysis. Transparency is the new watchword in public relations. Public relations campaigns rely on a mixture of strategy and tactics. The specifics of each case shoul...