Don’t Fall in Love (With Your Press Release or Your Narrative) There is an old saying : “Don’t get too close to the press release”. Even the father of Modern PR, Ivy Lee, learnt it hard way when coal operators hired him to represent them for the strike and he wrote a press release that was rejected by the media. So if he could get in love, get so involved, any one. We have to because when we’re deeply involved in a client’s PR strategy process, we risk romanticizing their brand, inspiration, or point of view. But our job as strategy advisors is to analyze (dispassionately) how the release flows and performs and evaluate the strategy behind it. Content creators are the most susceptible to falling in love with their content. When I started, my manager pointed out that my heroes always had the perfect line. They never stared too long at the opposite sex, told an awkward joke, or made a stupid mistake. Whatever flaws these characters had were an un...