Dogecoin, the dog-themed satirical cryptocurrency that had soared nearly 16,000% year-to-date (YTD) at one point in 2021 (in mid-July, it stands at more than 4,000% growth YTD), holds some interesting lessons on trending marketing tactics and channels. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? 1. Memes in Your Content Strategy and Entropy If you are struggling to improve engagement or grow follower numbers on social media, you may consider using memes in your content strategy. Over 1 million users share memes every day, according to 2020 Instagram data . ( https://www.digitalinformationworld.com/2020/12/instagram-says-that-1-million-memes-are.html) "Meme" originally referred to imitation of a survival-enhancing gene as a biological phenomenon. Its current marketing-related definition is "remixed and iterated messages which are rapidly spread...