The power that “shapeholders” – activist groups, politicians, thought leaders, regulators, media, influencers and opinion leaders – have to affect your business is rising, yet many executives remain blind to the consequences of their influence. They focus instead on producing profits for the benefit of shareholders and stakeholders. This leaves organizations vulnerable to attack. Shapeholders gauge their success by how they can change corporate behavior to conform to their agendas. They advocate on behalf of society’s growing expectation that companies should make the world a better place. Here's a look at the seven-step strategy to address the full spectrum of shapeholder expectations and demands.
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