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How the rise of consumerism is being powered by EMIs in fulfilling the great Indian millennial dreams. My blog in TOI

 

Thanks to easier funding via affordable EMIs, consumer finance companies are fulfilling the dreams of millennial and other youthful cohorts, including those lacking credit history.

No wonder small-ticket consumer loans and credit schemes are popular nowadays, driving up the sales of varied consumer durablesMillennials have a mind of their own and believe in achieving dreams in the here and now. If that means purchasing goods on EMIs (equated monthly instalments), the youth are game for it. This mindset is unlike that of previous generations, which believed in first saving and then buying – even if it took years.

Thanks to this trend, consumer credit companies such as TVS Credit and Bajaj Finserv have been increasing the share of their offerings to these niche segments not covered by conventional lenders and NBFCs.


Read More here

https://timesofindia.indiatimes.com/blogs/voices/how-the-rise-of-consumerism-is-being-powered-by-emis-in-fulfilling-the-great-indian-millennial-dreams/

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