Skip to main content

Regional Play seems to be the way forward - whether in Media or in business

Sample this - Aditya Birla group Chairman Kumar Mangalam Birla will no longer consider acquiring a business dependent on a global supply chain, according to a Bloomberg report. Instead, he is looking at a regional business model to contain the risks from protectionism.


The shift towards protectionism is not new - But pandemic brought protectionism back to the center.  So whether it is vaccine where countries protected themselves first  through medicines and vaccines or microchips that were in short supply. Global supply chains suddenly found themselves being tripped by policy changes, invocation of rarely-used laws and massive trade disruptions. The cost of doing business became higher if the supply chain was a stretched one.

Even in online media landscape which has supposed to be dominated by 175 Mn English speaking Indian population, Survey done by google kpmg suggests that there is a growth of regional languages online and soon Indian languages will dominate the online digital news segment.  Digital news has caught up easily because of its simplicity and accessibility. It is expected that there will be 180 million users by end of 2021 out of which 80% will be of Hindi, Marathi, Bengali and Tamil. So something that most of communicators follow in the readership survey, where regional media outperforms english media 10:1, the same pattern is being followed in the online space. Momspresso.com released an insights suggesting that 65% of content created is in regional languages and accounts for 85% of page views. This growth is led by Hindi which contributes 65% of page views, followed by Marathi ( 10%), Bangla (8%) , Tamil ( 7%) and Malayalam (6%).

Labels:

Comments

Post a Comment

Popular posts from this blog

Learning from #FriendsReunion - Plan Your Bottle Episode

Learning from #FriendsReunion - Plan Your Bottle Episode While watching Friends: The Reunion a while back ( Yes, i am super late, been a very busy week) something  struck with me which the show’s creators said about "budgeting" a term called Bottle Episode.    On Friends - Its one of the most successful television sitcoms of all time. From 1994 to 2004, the show never left the list of top 10 most-watched  television programs.  It was also one of the most expensive television series of all time. By the last two seasons, each of the six main actors earned more than $1 million per episode. From the resources perspective, the show has more than justified that expense since then. As per some estimate Friends earns around $1 billion a year from syndication, merchandising, streaming, and other deals. During the reunion show, creator Marta Kaufman talked about how they planned “bottle episodes” each season to manage the show’s budget....
6 comments
Read more

What if SP comes to power?

I was just wondering, if the Samajwadi Party (SP) supported government comes to power at the Centre this time around, many companies in India might have to write off another kind of loss from their books - loss on account of unused computers. After all, the party’s supremo Mr. Mulayam Singh Yadav believes that - "The use of computers in offices is creating unemployment problems. Our party feels that if work can be done by a person using hands there is no need to deploy machines." Incidentally, the party is also against stock markets, use of English language, agricultural machines, and high corporate salaries!
4 comments
Read more

Jet Airways will start a new no-frills carrier called Jet Airways Konnect

As per a leading business daily, Jet Airways will start a new no-frills carrier called Jet Airways Konnect. The fares for the service will be 10% to 15% lower than the normal Jet Airways economy fares. The company has not launched the new service under its JetLite brand due to pending litigation with the Sahara group. It may be noted that market share of the more expensive full service carriers has fallen due to the economic slowdown. There is a beleif that the airlines industry is value destructive. As Warren Buffett once said, "Should you find yourself in a chronically-leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks." If only, our air carriers paid heed.
Post a Comment
Read more