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Metaverse: It's not a question of if, but when and how.

 METAVERSE 

It's not a question of if, but when and how. As all of the world's major tech players have made clear, the metaverse is the next frontier of the digital world. An immersive virtual world built on established gaming, VR, and AR elements, the metaverse doesn't merely present a massive opportunity for brands—it's something all brands will have to engage with and utilize to grow. Our metaverse experts are on it, recently kicking off a new multi-part series investigating the metaverse and all its implications for brands. 

The metaverse, at this point, is much like the internet of the early 90s or the smartphone of the early aughts—we know it's going to be big, and it's going to change people's day-to-day. But we don't quite know exactly how yet, or how big the shift will truly be. This is discomfiting. But the brands which have endured through other major technological shifts have done so by understanding the consumer, and providing relevancy and emotional experiences to them. Whether in the analog world or the immersive digital one, people will always flock to brands that get them.

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