infotonic

In the current landscape of learning and performance, the use of educational games and gamification is becoming popular as an engaging tool for learners across age groups, cultures and contexts. While game-based instruction is not a new concept, the more recent proliferation of recreational video games and ubiquitous adoption of personal computing technologies have accelerated the exploration and application of such games for educational purposes.  https://www.educationtimes.com/article/editors-pick/71663522/Portal-Exclusive-Academic-institutions-can-use-games-to-make-learning-engaging-and-fun-for-students-here-is-why

What’s the first thing that comes to mind when you think of the term “artificial intelligence? I am reminded of 1999 famous movie Matrix in which the dialogue “Never send a human to do a machine’s job” became famous. The movie, Wachowski brothers’ cyberpunk action classic was set in a grim future where intelligent machines had enslaved mankind, keeping us subdued with a simulated reality called the Matrix. Dark-suited, sunglasses-sporting “agents” actually powerful, sentient artificial intelligence programmes patrolled the Matrix, led by Hugo Weaving’s snarling villainous Agent Smith. They suppressed human rebellion by dodging bullets and punching through concrete. But in reality, artificial intelligence already plays an active role in our everyday lives. By now most of us are aware of phone assistants like “Siri” or “Google Now” that is artificial intelligence or you may have identified AI when playing Chess against a virtual opponent, or when playing more sophisticated motion-trackin...

We are living in the era of reputation management and the management of intangibles. Today, this has to be viewed as a strategic weapon and should be monitored meticulously. Corporate communicators must be innovative, passionate, and adaptive as brands are the glue of reputation. The important purpose of corporate communication is to develop its equity internally and externally. With changing times, reputation management is not only a senior management and customer facing staff but it is all pervasive, all employees should be involved.  https://www.thestatesman.com/features/executing-corporate-strategies-1502514059.html

With the digital universe growing at a scorching pace, many domains from publishing, marketing and advertising are experiencing the impact of the consequent changes in consumer behaviour. All professions are confronted with novel challenges and unexpected opportunities, even as they come to grips with the changing dynamics of the digital era. Every year, empirical evidence indicates that consumers are spending more time online, perusing different digital platforms. Over the past few years, the smartphone revolution has captured the minds of customers, especially the younger generation. Be it bookings, purchases, reviews or what-have-you, today’s generation is willing to log on instantly and use the digital medium to get things done, rather than step out into the open and expend extra energy.   http://www.thestatesman.com/features/understanding-preferences-1502525637.html

नई दिल्ली :  भारत विश्व का सबसे बड़ा लोकतंत्र है, जहां लोकतांत्रिक प्रक्रिया से कई स्तर पर सरकारें चुनी जाती हैं. अपने नीति निर्माता व सत्ता संचालक का चुनाव करने के लिए भारत में चुनावों का आयोजन त्योहार की तरह होता है और इस त्योहार का सबसे आकर्षक व महत्वपूर्ण पक्ष प्रचार अभियान होता है. चुनाव प्रचार अभियान के मामले में भी भारत विश्व में अनूठा है. करीब आठ दशक के चुनावी इतिहास में इस देश ने प्रचार अभियान के विविध रूप व आयाम देखें हैं. भारत में चुनाव प्रचार अभियान भी प्रवाहमान धारा की तरह अपने तट व दृश्य बदलते रहे हैं, क्योंकि समय-समय पर प्रचार के माध्यमों और मुद्दों में भी बदलाव आया है. खासकर संचार क्रांति के बाद बदलते संचार माध्यमों के समानुपात में प्रचार अभियान भी अपने आयाम बदलते रहे हैं. देश में प्रचार अभियान की यात्रा पंचायतों, सभाओं और जुलूस से शुरू होकर अखबार, परचा-पेपर, से होती हुई आज सबसे उन्नत संचार माध्यमों डिजिटल व सोशल मीडिया के दौर में पहुंच चुकी है. कभी देश में सरकार के नियंत्रण वाला एक टीवी चैनल व रेडियो चैनल था, जिसका चुनावी उपयोग कम ही होता था. लेकिन आज के टीवी चैनलों...

  Democracy in India takes its larger-than-life 'avataar' during election time, the media bringing out its vibrancy. With barely two weeks to go for yet another massive exercise of people going to the polls in the 2019 Lok Sabha (LS) elections, this is an incisive book to be read carefully. https://m.dailyhunt.in/news/india/english/deccan+chronicle-epaper-deccanch/game+changing+indian+elections+decoding+mega+political+theatre-newsid-111902516

1. Book: When India Votes: The Dynamics of Successful Election Campaigning; Authors: Jaishri Jethwaney and Samir Kapur; Publisher: Rupa; Price: Rs 295; Pages: 208 Elections have always been festive occasions in liberal democracies, and India is no exception. The media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most 'lethal' of mass reach weapon, the mobile phone -- all these have changed the way elections are now contested.This book looks at the relationship between democracy, mass media and election campaigning, as also representative campaigns of the last three decades of the two major players - the Congress and the BJP  https://www.5dariyanews.com/news/263284-Three-books-to-read-this-election-season