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Executing corporate strategies

We are living in the era of reputation management and the management of intangibles. Today, this has to be viewed as a strategic weapon and should be monitored meticulously. Corporate communicators must be innovative, passionate, and adaptive as brands are the glue of reputation. The important purpose of corporate communication is to develop its equity internally and externally. With changing times, reputation management is not only a senior management and customer facing staff but it is all pervasive, all employees should be involved.

 https://www.thestatesman.com/features/executing-corporate-strategies-1502514059.html

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