infotonic

  Interacting with Interest Group Media and Government In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how can industry remain a significant partner in furthering the growth of the economy.  A corporation’s socio-political environment can affect its profitability, growth, and, in extreme cases, its very survival. Not surprisingly, corporations have established Advocacy—often an extension of existing public relations—to deal with that environment. In recognition of this function, business schools have added courses to their business and society curriculum. The professionals who specialize in dealing with the external environment are called corporation public affairs...

 https://mediasamosa.com/2020/11/17/public-relations-advocacy-digital/ https://youtu.be/OMbt8tiMNKs

See my discussion on advocacy with PRPOI.  https://youtu.be/OMbt8tiMNKs

In the current landscape of learning and performance, the use of educational games and gamification is becoming popular as an engaging tool for learners across age groups, cultures and contexts. While game-based instruction is not a new concept, the more recent proliferation of recreational video games and ubiquitous adoption of personal computing technologies have accelerated the exploration and application of such games for educational purposes.  https://www.educationtimes.com/article/editors-pick/71663522/Portal-Exclusive-Academic-institutions-can-use-games-to-make-learning-engaging-and-fun-for-students-here-is-why

What’s the first thing that comes to mind when you think of the term “artificial intelligence? I am reminded of 1999 famous movie Matrix in which the dialogue “Never send a human to do a machine’s job” became famous. The movie, Wachowski brothers’ cyberpunk action classic was set in a grim future where intelligent machines had enslaved mankind, keeping us subdued with a simulated reality called the Matrix. Dark-suited, sunglasses-sporting “agents” actually powerful, sentient artificial intelligence programmes patrolled the Matrix, led by Hugo Weaving’s snarling villainous Agent Smith. They suppressed human rebellion by dodging bullets and punching through concrete. But in reality, artificial intelligence already plays an active role in our everyday lives. By now most of us are aware of phone assistants like “Siri” or “Google Now” that is artificial intelligence or you may have identified AI when playing Chess against a virtual opponent, or when playing more sophisticated motion-trackin...

We are living in the era of reputation management and the management of intangibles. Today, this has to be viewed as a strategic weapon and should be monitored meticulously. Corporate communicators must be innovative, passionate, and adaptive as brands are the glue of reputation. The important purpose of corporate communication is to develop its equity internally and externally. With changing times, reputation management is not only a senior management and customer facing staff but it is all pervasive, all employees should be involved.  https://www.thestatesman.com/features/executing-corporate-strategies-1502514059.html

With the digital universe growing at a scorching pace, many domains from publishing, marketing and advertising are experiencing the impact of the consequent changes in consumer behaviour. All professions are confronted with novel challenges and unexpected opportunities, even as they come to grips with the changing dynamics of the digital era. Every year, empirical evidence indicates that consumers are spending more time online, perusing different digital platforms. Over the past few years, the smartphone revolution has captured the minds of customers, especially the younger generation. Be it bookings, purchases, reviews or what-have-you, today’s generation is willing to log on instantly and use the digital medium to get things done, rather than step out into the open and expend extra energy.   http://www.thestatesman.com/features/understanding-preferences-1502525637.html