infotonic

GenX ( population in its 40s and 50s) who have moved up the career path in a short span of time and the era that they have grown up in have adopted a good financial habit - of saving and investing aggressively - early in life has now taken them closer towards their retirement goals. (Something that millennials need to learn and adapt). Many in late 40s ad early 50s are contemplating hanging their boots to pursue their long-cherished dreams. While retiring early with a sizable retirement nest is commendable, but that doesn’t necessarily preclude any shortfalls in the future. During this Covid time, Think semi-retiring through the element of Gig Economy Read details here:  https://www.cnbctv18.com/personal-finance/covid-gig-economy-and-personal-finance-for-generation-x-7686431.htm

  Interacting with Interest Group Media and Government In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how can industry remain a significant partner in furthering the growth of the economy.  A corporation’s socio-political environment can affect its profitability, growth, and, in extreme cases, its very survival. Not surprisingly, corporations have established Advocacy—often an extension of existing public relations—to deal with that environment. In recognition of this function, business schools have added courses to their business and society curriculum. The professionals who specialize in dealing with the external environment are called corporation public affairs...

 https://mediasamosa.com/2020/11/17/public-relations-advocacy-digital/ https://youtu.be/OMbt8tiMNKs

See my discussion on advocacy with PRPOI.  https://youtu.be/OMbt8tiMNKs

In the current landscape of learning and performance, the use of educational games and gamification is becoming popular as an engaging tool for learners across age groups, cultures and contexts. While game-based instruction is not a new concept, the more recent proliferation of recreational video games and ubiquitous adoption of personal computing technologies have accelerated the exploration and application of such games for educational purposes.  https://www.educationtimes.com/article/editors-pick/71663522/Portal-Exclusive-Academic-institutions-can-use-games-to-make-learning-engaging-and-fun-for-students-here-is-why

What’s the first thing that comes to mind when you think of the term “artificial intelligence? I am reminded of 1999 famous movie Matrix in which the dialogue “Never send a human to do a machine’s job” became famous. The movie, Wachowski brothers’ cyberpunk action classic was set in a grim future where intelligent machines had enslaved mankind, keeping us subdued with a simulated reality called the Matrix. Dark-suited, sunglasses-sporting “agents” actually powerful, sentient artificial intelligence programmes patrolled the Matrix, led by Hugo Weaving’s snarling villainous Agent Smith. They suppressed human rebellion by dodging bullets and punching through concrete. But in reality, artificial intelligence already plays an active role in our everyday lives. By now most of us are aware of phone assistants like “Siri” or “Google Now” that is artificial intelligence or you may have identified AI when playing Chess against a virtual opponent, or when playing more sophisticated motion-trackin...

We are living in the era of reputation management and the management of intangibles. Today, this has to be viewed as a strategic weapon and should be monitored meticulously. Corporate communicators must be innovative, passionate, and adaptive as brands are the glue of reputation. The important purpose of corporate communication is to develop its equity internally and externally. With changing times, reputation management is not only a senior management and customer facing staff but it is all pervasive, all employees should be involved.  https://www.thestatesman.com/features/executing-corporate-strategies-1502514059.html

With the digital universe growing at a scorching pace, many domains from publishing, marketing and advertising are experiencing the impact of the consequent changes in consumer behaviour. All professions are confronted with novel challenges and unexpected opportunities, even as they come to grips with the changing dynamics of the digital era. Every year, empirical evidence indicates that consumers are spending more time online, perusing different digital platforms. Over the past few years, the smartphone revolution has captured the minds of customers, especially the younger generation. Be it bookings, purchases, reviews or what-have-you, today’s generation is willing to log on instantly and use the digital medium to get things done, rather than step out into the open and expend extra energy.   http://www.thestatesman.com/features/understanding-preferences-1502525637.html

नई दिल्ली :  भारत विश्व का सबसे बड़ा लोकतंत्र है, जहां लोकतांत्रिक प्रक्रिया से कई स्तर पर सरकारें चुनी जाती हैं. अपने नीति निर्माता व सत्ता संचालक का चुनाव करने के लिए भारत में चुनावों का आयोजन त्योहार की तरह होता है और इस त्योहार का सबसे आकर्षक व महत्वपूर्ण पक्ष प्रचार अभियान होता है. चुनाव प्रचार अभियान के मामले में भी भारत विश्व में अनूठा है. करीब आठ दशक के चुनावी इतिहास में इस देश ने प्रचार अभियान के विविध रूप व आयाम देखें हैं. भारत में चुनाव प्रचार अभियान भी प्रवाहमान धारा की तरह अपने तट व दृश्य बदलते रहे हैं, क्योंकि समय-समय पर प्रचार के माध्यमों और मुद्दों में भी बदलाव आया है. खासकर संचार क्रांति के बाद बदलते संचार माध्यमों के समानुपात में प्रचार अभियान भी अपने आयाम बदलते रहे हैं. देश में प्रचार अभियान की यात्रा पंचायतों, सभाओं और जुलूस से शुरू होकर अखबार, परचा-पेपर, से होती हुई आज सबसे उन्नत संचार माध्यमों डिजिटल व सोशल मीडिया के दौर में पहुंच चुकी है. कभी देश में सरकार के नियंत्रण वाला एक टीवी चैनल व रेडियो चैनल था, जिसका चुनावी उपयोग कम ही होता था. लेकिन आज के टीवी चैनलों...

  Democracy in India takes its larger-than-life 'avataar' during election time, the media bringing out its vibrancy. With barely two weeks to go for yet another massive exercise of people going to the polls in the 2019 Lok Sabha (LS) elections, this is an incisive book to be read carefully. https://m.dailyhunt.in/news/india/english/deccan+chronicle-epaper-deccanch/game+changing+indian+elections+decoding+mega+political+theatre-newsid-111902516

1. Book: When India Votes: The Dynamics of Successful Election Campaigning; Authors: Jaishri Jethwaney and Samir Kapur; Publisher: Rupa; Price: Rs 295; Pages: 208 Elections have always been festive occasions in liberal democracies, and India is no exception. The media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most 'lethal' of mass reach weapon, the mobile phone -- all these have changed the way elections are now contested.This book looks at the relationship between democracy, mass media and election campaigning, as also representative campaigns of the last three decades of the two major players - the Congress and the BJP  https://www.5dariyanews.com/news/263284-Three-books-to-read-this-election-season

  Two highly qualified media professionals - Prof Jaishri Jethwaney, a long-standing faculty at the premier Indian Institute of Mass Communication (IIMC), New Delhi, and Dr Samir Kapur, a senior PR professional and a visiting faculty at IIMC - have in this well researched and elegantly written book, 'When India Votes - The Dynamics of Successful Election Campaigning - brought out the interplay of these factors, the points of divergence and convergence to make general elections look like, as they put it a 'Maha Kumbh', a massive festival of the people. https://www.deccanchronicle.com/nation/current-affairs/250319/game-changing-indian-elections-decoding-mega-political-theatre.html

  Excerpted with permission from When India Votes: The Dynamics of Successful Election Campaigning; Jaishri Jethwaney and Samir Kapur; Rupa; Rs 295 Jaishri Jethwaney and Dr Samir Kapur’s book looks at the theoretical underpinnings of the relationship between democracy, mass media, and election campaigning in India https://www.dailypioneer.com/2019/sunday-edition/analysing-elections-in-india.html

Will the national elections entrench the Bharatiya Janata Party, weaken it, or displace it? That is the question implicitly raised by the publication of  When India Votes  at the present time. Why do opinion polls in India fail to provide reliable guidance? For one thing, it isn’t easy to select a sample for polling. A sample size of 1,000 suffices in the West, but there is no consensus about the right size and character of a reliable sample in India — “70% of the electorate resides in areas (that are) inaccessible and media-dark,” say Jaishri Jethwaney and Samir Kapur.  https://www.thehindu.com/books/books-reviews/when-india-votes-the-dynamics-of-successful-election-campaigning-review-on-the-campaign-path/article26954814.ece

Dr Samir Kapur's When India Votes: The Dynamics of Successful Election Campaigning will examine what redefines electioneering in India Elections are one of modern India's greatest political spectacles — everything from the mass rallies, the demonstrations and the hyperbole speeches to the tall promises made by politicians, they never cease to amaze us, every five years. But our (well, most of our) understanding of elections — the way they work, the effect they have on people — is almost always limited to textbook knowledge and newspaper reports.  When India Votes: The Dynamics of Successful Election Campaigning , co-authored by  Dr Samir  Kapur , as the title suggests, throws light on the dynamics and the workings behind elections in India. "The book examines the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of ...

  World has been disrupted by Covid-19 affecting lives and livelihood. This paper intends to portray how  in pre-covid-19, the consumer’s awareness and technology leveraged the markets for both good and  services, increased competition as market players started using various platforms such as e-commerce,   m-commerce, s-commerce.  While during covid, markets have shrunk to bare minimal, the world is already  prepared to bounce back mainly because world and India are technologically well prepared to serve the  market in various platforms which covid cannot destroy. As the new forms of markets are emerging, market  leaders are also changing strategies of branding, creating brand values to be in the fore front and build  trust among the techno savvy aware consumer. Yet keeping up in the fore front of creating brand image  needs collaboration of a number of experts such as strategist, supply chain experts, scientist and big data  a...

  The COVID-19 pandemic is having ramified impacts on economies and financial markets worldwide. Read more here at:  https://www.cnbctv18.com/views/how-digital-payments-segment-will-shape-up-in-post-coronavirus-era-6295751.htm

https://www.thehindu.com/education/riding-the-ai-wave/article21378879.ece

http://www.thestatesman.com/features/understanding-preferences-1502525637.html

https://economictimes.indiatimes.com/news/politics-and-nation/how-narendra-modi-outsmarted-indias-combined-opposition/articleshow/35527736.cms?from=mdr