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Understanding preferences

With the digital universe growing at a scorching pace, many domains from publishing, marketing and advertising are experiencing the impact of the consequent changes in consumer behaviour. All professions are confronted with novel challenges and unexpected opportunities, even as they come to grips with the changing dynamics of the digital era.

Every year, empirical evidence indicates that consumers are spending more time online, perusing different digital platforms. Over the past few years, the smartphone revolution has captured the minds of customers, especially the younger generation. Be it bookings, purchases, reviews or what-have-you, today’s generation is willing to log on instantly and use the digital medium to get things done, rather than step out into the open and expend extra energy.


 http://www.thestatesman.com/features/understanding-preferences-1502525637.html

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