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Three-books-to-read-this-election-season

1. Book: When India Votes: The Dynamics of Successful Election Campaigning; Authors: Jaishri Jethwaney and Samir Kapur; Publisher: Rupa; Price: Rs 295; Pages: 208

Elections have always been festive occasions in liberal democracies, and India is no exception.

The media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most 'lethal' of mass reach weapon, the mobile phone -- all these have changed the way elections are now contested.This book looks at the relationship between democracy, mass media and election campaigning, as also representative campaigns of the last three decades of the two major players - the Congress and the BJP


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