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Game-changing Indian elections: Decoding mega political theatre

 Two highly qualified media professionals - Prof Jaishri Jethwaney, a long-standing faculty at the premier Indian Institute of Mass Communication (IIMC), New Delhi, and Dr Samir Kapur, a senior PR professional and a visiting faculty at IIMC - have in this well researched and elegantly written book, 'When India Votes - The Dynamics of Successful Election Campaigning - brought out the interplay of these factors, the points of divergence and convergence to make general elections look like, as they put it a 'Maha Kumbh', a massive festival of the people.


https://www.deccanchronicle.com/nation/current-affairs/250319/game-changing-indian-elections-decoding-mega-political-theatre.html

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