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POLITICS REVIEWS ‘When India Votes' review: On the campaign path

Will the national elections entrench the Bharatiya Janata Party, weaken it, or displace it? That is the question implicitly raised by the publication of When India Votes at the present time.

Why do opinion polls in India fail to provide reliable guidance? For one thing, it isn’t easy to select a sample for polling. A sample size of 1,000 suffices in the West, but there is no consensus about the right size and character of a reliable sample in India — “70% of the electorate resides in areas (that are) inaccessible and media-dark,” say Jaishri Jethwaney and Samir Kapur.

 https://www.thehindu.com/books/books-reviews/when-india-votes-the-dynamics-of-successful-election-campaigning-review-on-the-campaign-path/article26954814.ece

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