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Latest Brand Report - tata is the only indian brand in top 100 ranking

A report by Brand Finance Plc., a UK based independent brand valuation consultant, has estimated that the top 500 global brands lost about 25% of their value in 2008 due to the global financial meltdown. But the 'Tata' brand held up relatively well against this, eroding by less than 16%. Tata is the only Indian brand in the top 100 of the rankings, and held the 51st position for 2009, up six places from its ranking for 2008. The consultant found the Tata brand to be worth US$ 9.9 bn and its 16% decline in value was moderate against the huge 40% to 60% slump in brand value of many iconic brands over the same period. For example, brand Citi recorded a 59% erosion in value, Dell 60%, Mercedes-Benz 48%, and AIG 62%. Mr. Gopalakrishnan, the executive director of Tata Sons said that the brand didn't take a hard hit in relative terms for various reasons, and that "The brand has been built on a platform of a century of ethical behaviour." Couldn't agree more! Incidentally, the year saw Wal-Mart emerge as the world's top-ranked brand, thus displacing Coca-Cola which held top spot last year.

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