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This PR honcho's debut book will give you an improved understanding of the way elections work in India


Dr Samir Kapur's When India Votes: The Dynamics of Successful Election Campaigning will examine what redefines electioneering in India


Elections are one of modern India's greatest political spectacles — everything from the mass rallies, the demonstrations and the hyperbole speeches to the tall promises made by politicians, they never cease to amaze us, every five years. But our (well, most of our) understanding of elections — the way they work, the effect they have on people — is almost always limited to textbook knowledge and newspaper reports. When India Votes: The Dynamics of Successful Election Campaigning, co-authored by Dr Samir Kapur, as the title suggests, throws light on the dynamics and the workings behind elections in India. "The book examines the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz the INC and the BJP," says Dr Kapur, a seasoned communications professional with over two decades of experience in the field, adding "Elections have always been festive occasion in liberal democracies and India is no exception. The power of mass contact through public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India."


 https://www.edexlive.com/people/2020/jan/01/this-pr-honchos-debut-book-will-give-you-an-improved-understanding-of-the-way-elections-work-9767.html

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