Skip to main content

The future of consumer behaviour and brand strategy post covid 19

 World has been disrupted by Covid-19 affecting lives and livelihood. This paper intends to portray how in pre-covid-19, the consumer’s awareness and technology leveraged the markets for both good and services, increased competition as market players started using various platforms such as e-commerce,  m-commerce, s-commerce. 

While during covid, markets have shrunk to bare minimal, the world is already prepared to bounce back mainly because world and India are technologically well prepared to serve the market in various platforms which covid cannot destroy. As the new forms of markets are emerging, market leaders are also changing strategies of branding, creating brand values to be in the fore front and build trust among the techno savvy aware consumer. Yet keeping up in the fore front of creating brand image needs collaboration of a number of experts such as strategist, supply chain experts, scientist and big data analysts. 

This has been possible in pre-corvid situation and will be carried on in post covid period also. The paper is based on the observations made by leading market research organisations.







Comments

Post a Comment

Popular posts from this blog

Biyani looks at the bigger picture

It is important to look at the holistic picture and have an individual opinion rather than get swayed away by the public consensus. This is the view of the man who pioneered the retailing boom in India - Mr. Kishore Biyani, the founder of India’s largest retailing company - Pantaloon. In an article in the Wall street Journal, Mr. Biyani wrote, "Almost daily doses of bad news on television screens and newspapers have possibly done as much damage to the economy as the events on either side of the Atlantic." I completely agree with him. Mr. Biyani’s predicament is based on the fact that an overwhelming majority of Indian consumers are self-employed, who can neither get laid off nor can have pay cuts. Consider some statistics he has provided. The share of the national income represented by proprietor-run concerns and partnerships is 35%. The share of companies is around 15%, government around 25%, and agriculture around 25%. Combine agriculture and the self-employed in industry a...
1 comment
Read more

Infosys kick started the March quarter and full year FY09 result season today on a mixed note

Infosys kick started the March quarter and full year FY09 result season today on a mixed note. Although its fourth quarter operating performance did not have much to be enthused about, the company managed to add 37 new clients and 1,772 employees (net) during this quarter. This goes to show the consistency in the company’s long term business prospects. While the full year profits grew by a healthy 29% YoY, the company announced an earnings guidance for FY10 that would be lower by 3% to 7% YoY as compared to FY09 EPS.
Post a Comment
Read more

Insight from the new book "The story of work" by Jan Lucassen. Work that never ends

The more things change, its turn out to be the  same as it ever was.  A new book about the history of work reveals that today’s workers have much in common with all those who have come before them over the past 12,000 years.  People’s appetites drive them to produce more than they need, and they build political and economic institutions to help them do it. Then those institutions drive them to do more. NYT ( see the story in the link)  also talks about  Gluttons for punishment.  We work so much because we want so much. That was anthropologist James Suzman’s conclusion after studying hunter-gatherers in the Kalahari Desert who satisfied their survival needs with roughly 15 hours of weekly labor. But modern, urban societies cause us to develop unlimited desires, which lead us to endless labour https://www.nytimes.com/2021/06/29/podcasts/transcript-ezra-klein-interviews-james-suzman.html?cid=other-eml-onp-mip-mck&hlkid=38845d000b404e829c41b7395739f39a&...
Post a Comment
Read more