Skip to main content
Without any doubt, telecom is one sector that has so far bucked the trend in India while other industries face slowdown issues. Not only this, companies within the sector have been able to grow strongly over the past few months, at least when it comes to ramping up their subscriber bases. The month of March 2009, for instance, saw the sector add a record 15.6 m subscribers, the highest in any month in the sector's history so far. While reduction in tariffs and cost of handsets has supplemented the growth of the Indian mobile telecommunication sector, growth in the recent past has been largely driven by mobile service providers' aggressive entry into the large and relatively untapped rural markets. In these markets for instance, carrying a Rs 2,000 mobile phone can be something of a status symbol. This is clearly indicative of the much-larger drama unfolding in the Indian telecom market, once considered a backwater and now the fastest growing in the world.
While the country still has a long way to go in establishing a nationwide network of landline telecom networks, let alone high-speed broadband service, we have already overtaken China in terms of mobile-phone subscription growth and US in terms of wireless base. The robust growth in the Chinese mobile phone industry in the past was due to an expanding rural market and the increasing number of people who have more than one mobile phone. I beleive these will be the very factors that will aid a superior growth of the Indian telecom market in the future.

Comments

Post a Comment

Popular posts from this blog

Biyani looks at the bigger picture

It is important to look at the holistic picture and have an individual opinion rather than get swayed away by the public consensus. This is the view of the man who pioneered the retailing boom in India - Mr. Kishore Biyani, the founder of India’s largest retailing company - Pantaloon. In an article in the Wall street Journal, Mr. Biyani wrote, "Almost daily doses of bad news on television screens and newspapers have possibly done as much damage to the economy as the events on either side of the Atlantic." I completely agree with him. Mr. Biyani’s predicament is based on the fact that an overwhelming majority of Indian consumers are self-employed, who can neither get laid off nor can have pay cuts. Consider some statistics he has provided. The share of the national income represented by proprietor-run concerns and partnerships is 35%. The share of companies is around 15%, government around 25%, and agriculture around 25%. Combine agriculture and the self-employed in industry a...
1 comment
Read more

Influencer Marketing - Creating Conversation, Don't just be part of it.

Influencer Marketing is growing rapidly   Influencer outreach has matured, grown in size, influence is still defining itself within the world, jockeying for position among more established routes to consumers.  Instead, we must acknowledge the role influence plays in reputation management, and how its unique success can best benefit the company.  The question is no longer if you should partner with influencers.  At the outset, many were skeptical of this approach to communication. Indeed, as social media matured, this new kind of stardom, or at least fame, was not wholly embraced.  Create Conversation Don't just be part of it   The conversation is no longer something that you can plan for on a calendar. Today, it happens serendipitously. So as audience-first trends bubble up across social media, brands need to embrace these cultural catalysts, rather than trying to forcefully wedge PR moments into the digital space.  Just let the hits happen.  ...
Post a Comment
Read more

Insight from the new book "The story of work" by Jan Lucassen. Work that never ends

The more things change, its turn out to be the  same as it ever was.  A new book about the history of work reveals that today’s workers have much in common with all those who have come before them over the past 12,000 years.  People’s appetites drive them to produce more than they need, and they build political and economic institutions to help them do it. Then those institutions drive them to do more. NYT ( see the story in the link)  also talks about  Gluttons for punishment.  We work so much because we want so much. That was anthropologist James Suzman’s conclusion after studying hunter-gatherers in the Kalahari Desert who satisfied their survival needs with roughly 15 hours of weekly labor. But modern, urban societies cause us to develop unlimited desires, which lead us to endless labour https://www.nytimes.com/2021/06/29/podcasts/transcript-ezra-klein-interviews-james-suzman.html?cid=other-eml-onp-mip-mck&hlkid=38845d000b404e829c41b7395739f39a&...
Post a Comment
Read more